Apparently automotive pricing in Japan is not quite as flexible as it is here in the U.S. Unlike the U.S. market, where it's not uncommon for manufacturers to adjust prices several times in a single model year, carmakers in Japan generally don't adjust prices until a model change. Toyota hasn't made a mid-cycle price adjustment in thirty years. However, the pressure of rising raw material prices has pushed Toyota too far so the company is raising prices on the Prius and Harrier (called the Highlander Lexus RX400h in the U.S.) hybrid. The hybrids get a three percent jump while several commercial vehicles go up by two percent. Nissan and other companies have been holding off until the market leader made a move but they are now likely to announce price hikes as well.

[Source: Detroit News]

Next spring will be a big one for hybrid fans as a new generation of the Toyota Prius will get its most direct competitor yet in the shape of a new hybrid only model from Honda. We've already seen an assortment of spy shots of the camo-covered exterior of the Prius. Now we have our first peak at the interior of the new best-seller. The third (or fourth depending on how you count) generation Prius will officially debut at the Detroit Auto Show in January along with a Lexus badged hybrid-only model.

Although Toyota is loathe to relinquish details, it's believed the new model will have a larger, more powerful engine growing from 1.5 to 1.8L along with an electric motor with more oomph. The beefed up motor is likely in preparation for the plug-in variant that should go into low volume fleet service in 2010. To make the most out of a plug-in system, the hybrid needs enough electric power to propel the car at least around town without having to start the engine frequently.

[Source: World Car Fans]

Click above image for a gallery of the 5-door Yaris

With the soaring cost of fuel and an increased awareness of global warming, more and more people are looking at hybrids as a way of saving a buck and the environment at the same time. The king of all hybrids is the Toyota Prius, which comprises the lion's share of all hybrid sales. It'll net you 48 mpg in the city and 45 mpg on the highway, and when you're done with your hybrid hatch, you can sell it with minimal depreciation. The Prius has a lot going for it, but does it have the lowest cost of ownership? It would, if not for another member of the Toyota lineup.

IntelliChoice figures total cost of ownership over a five-year period by balancing depreciation, insurance, financing, maintenance and repairs, and fuel costs. While the Prius delivers $2,000 in fuel savings over that period of time and very high residual value, the Yaris beat out the Prius in cost of ownership by a rather large $1,300. The reason? There are a few, really, including the Yaris' bargain basement starting price of $13,945, which is much lower than the $22,220 it takes to get you into a Prius. Then there is the fact that the Yaris also gets solid fuel economy, with city/highway numbers of 29/35. Financing $22k is also a lot tougher on the wallet then a meager $14k.

The Yaris may have won the cost of ownership battle, the Prius is still winning the war. Prius sales are killing Yaris sales, and while the Prius is no beauty queen, the Yaris is just as homely while also having far less interior room.

[Source: Automobile Mag]

The Detroit-based automakers aren't the only ones making rapid and dramatic changes to future product plans. Mighty Toyota is shifting its future mix directly in response to the reality on the ground. At the 2007 Detroit Auto Show, the company unveiled a hybrid powered coupe concept called the FT-HS. This coupe was believed to presage a revival of the Supra sports car that went away in 2002. It now appears that the Supra will remain dead in spite of the possibility of hybrid drive. This might have something to do with the lukewarm response that most performance oriented hybrids have received in the marketplace along with the need to increase fleet fuel economy. The general economic malaise also plays against a new premium sports car.

An existing product that won't see a successor is the FJ Cruiser. The FJ is a niche product in a rapidly shrinking SUV segment and the similarly sized 4Runner has already been redesigned for 2010 so the FJ will bite the dust. In the big trucks production is being slashed and smaller, more efficient base engines get more emphasis than the big 5.7L V8. Instead of all of these formerly hot selling and high-profit vehicles, even more small cars like the new 5-door Yaris and the new 2010 Prius, will become the focus of Toyota's attention and production capacity.

[Source: Automotive News - Sub. Req.]

Click above for more high-res shots of the 2007 Toyota Prius Touring

When it comes time to choose their next new vehicle purchase, recent data suggests that hybrid drivers are the most likely to either choose the same model again or, even more likely, the same brand. Experian Automotive reports that Prius drivers, not surprisingly, were the most likely of all to buy another Prius. We'd imagine that this fact may have something to do with those drivers wanting to continue saving gas and lowering their emissions. Forty-seven percent of hybrid owners, regardless of make, return back to the same brand for their next car.

This data shows how important it is for automakers to get in on hybrids while they are still hot. After all, even if little profit is made on that initial purchase, a loyal customer will continue spending their money with the brand in the future. As fully-electric vehicles begin to hit the market, our bet would be that this trend will only continue.


[Source: Experian Automotive]

Over the years I've bought numerous repair manuals from the likes of Chiltons and Haynes. I've always like working on cars and when vehicles have needed repair my budget has often not correlated with the labor charges involved. Manuals from either company are based on doing full tear-downs of the subject vehicle and include detailed step by step instructions for repairing virtually everything in the car along with lots of photographs. Those with an urge to tear apart their Prius can now get guidance from Haynes. This is definitely not a task for the faint of heart especially if you are going to get into the transmission. Anyone considering going down this path should be extremely careful with the battery and make sure everything is properly disconnected and discharged before starting.

[Source: AutoExpress]

We have already garnered so many technical details regarding Toyota's next-generation Prius hybrid sedan that we are getting pretty antsy to see the vehicle in the flesh. Though it is still heavily camo'd, the first real spy pics of the green halo-car have been snapped, and we can definitely recognize the iconic windswept shape which has become a Prius hallmark. Not entirely visible are the roof-mounted solar cells which are rumored to make it into production. Although the new car will grow a bit in size and get a mildly enlarged engine, efficiency is expected to increase and nickel metal hydride batteries will continue to be used in lieu of the newer but as-yet unproven lithium-based units. Expect the official V.3 Prius debut in January at the Detroit Auto Show. Also planned are a Lexus version of the Prius along with additional models which could make the Prius a sub-brand in Toyota's line of cars and trucks.

[Source: NextAutos]

Click above for more high-res shots of the 2007 Toyota Prius Touring

The numbers for last year's combined fleet fuel efficiency for all automakers in the United States has been tallied. The winner? Um, Lotus. But, they don't really count. Too small. For manufacturers that actually offer a full line of automobiles, Toyota with 29.69 mpg just barely edged out the likes of Honda, which posted 29.49, and Hyundai with 29.37. All those Prius hybrid sales surely helped push Toyota to the top this year. Not surprisingly, the Detroit 3 didn't even come close with 25.16 from GM and 25.15 from Ford. DaimlerChrysler propped up the rear with a dismal 23.97 average figure.

Toyota has no plans to give up the mileage crown. In fact, the Japanese giant will increase capacity of its upcoming third-gen Prius sedan by an astonishing 70-percent at the Tsutsumi factory in Japan, allowing for the production of 480,000 hybrid sedans per year. For 2010, Toyota plans to bring its Mississippi plant online, which will further serve to increase capacity. We have a feeling that it'll have little trouble selling every one it manufacturers.


[Sources: NHTSA (.pdf link), Automotive News - sub. req'd]

Click above for more high-res shots of the 2007 Toyota Prius Touring

There is more than just the high price for a gallon of gasoline which is weighing heavily on the nation's economy. The housing slump has been hitting hard as well, with many homes sitting unsold for much longer periods and selling for significantly less money than just a few years back. So, considering these two markets are both undergoing similar pains, why not combine the two and offer a fuel-sipper with the purchase of a high-priced home? That is what two Maryland women have decided to do by offering to give away a Toyota Prius with their $595,000 three-bedroom colonial built 1907 and located in Easton, Maryland. The mother and daughter duo had planned to sell the home after making various improvements, as they have done in the past. Now that it is complete, though, it is sitting on the market.

"We're losing money on the house, and the Prius only adds to losing money, but we also realize it's time we really got to sell the house," says Catherine Poe, the owner. She says she would be willing to keep the Prius and reduce the house accordingly, but hopes to get more attention with the car. Considering that we've found the story interesting enough to post, we'd imagine her strategy has proved successful.


[Source: CNN via GM Inside News]

Click above for more shots of the Lotus Eco Elise concept

Toyota's Prius has always been a love-it or hate-it design, and as it was restyled in 2002, the machine took its now iconic shape to even further extremes. To many a car designer's surprise, its polarizing styling has found plenty of buyers. In fact, many now contribute a large portion of the Prius' success to its unique and easily identifiable 'green' look. With that in mind, auto stylists have become more interested than ever in eco design, with green aesthetics and building materials now seen as being just as important as the green powerplant underhood.

Alec Moran, a student at the Créapôle design school in Paris, has gone so far as to design an electric car with a chassis made of bamboo that's reinforced with spiders' silk and plant resin. A bit closer to reality are composite bioplastics and eco-friendly fabrics, as seen on the recent Lotus Eco Elise concept which will be shown later this month in London. Another example of innovative green thinking is Ford's soy-based seat foam.


[Source: NY Times]

The new 2010 Toyota Prius will be unveiled at the Detroit Auto Show next January along with a Lexus badged derivative. When the third (or fourth depending on whether you count the original U.S. model as a second gen) Prius debuts it will retain the current hybrid setup with a nickel metal hydride battery pack. The gas engine is expected to be updated and grow from the current 1.5L to 1.6L. The five door hatchback body style is also expected to grow a bit although the fuel economy is not expected to suffer. If the rendering produced by Car and Driver is anything to go by, not much of the new Prius design will come from the Hybrid-X concept that Toyota showed at the 2007 Geneva Motor Show. In 2010, Toyota will start building a few hundred Priuses with lithium ion batteries and plug-in capability for commercial and government fleet testing. A high volume retail version won't appear until 2011-12.

[Source: Car and Driver]

After evaluating supercars to see which could go furthest on a gallon of gasoline, the crew of Top Gear decided to try again. What they apparently set out to do was demonstrate the impact of driving behavior on fuel economy. All hypermiling enthusiasts will gladly expound on how modifying your driving style can take you above and beyond the EPA mileage ratings. Of course, Jeremy Clarkson had to demonstrate this by taking the negative approach. He pitted a Toyota Prius against a new BMW M3. No one would ever expect the 414hp V8 powered M3 to get better mileage than a Prius. Unless, of course, you pushed a Prius around a test track as fast it would possibly go and then pacing the hybrid with the M3. Not surprisingly, thrashing a Prius around a track for ten laps provides less than stellar mileage results. Check out the video after the jump to see if the Prius or M3 won this HYPO-miling contest.

[Source: YouTube]

Toyota has issued a clarification to reports earlier this week that it would introduce a third dedicated hybrid model in January at the Detroit Auto Show. At this year's show company president Katsuoko Watanabe announced that the company would bring two all new hybrid-only models to the 2009 show one each for Lexus and Toyota. That is all Toyota will unveil in Detroit. There will not be a third new hybrid. One of the new cars will be the new Prius. An additional model remains a possibility for introduction at some other show. This could either be a larger car or it might be the plug-in Prius that will debut in 2010 for fleet testing use.

[Source: Toyota]

Sebastian is joined by Jeremy for AutoblogGreen Podcast #23, since Sam was hanging out with Bob Lutz and his Vectrix scooter when we recorded. Jeremy recounts his experience with Piaggio MP3 scooters on a ride from New York to Connecticut, and we move on to talk about the limited Prius supply as of late. We also touch on some developments at GM: the impending doom that may befall Hummer, and the coming of the Volt, which GM wants to build in Detroit. We go on for a while about hybrids and EVs for a while before wrapping up. Thanks for listening, we'll see you soon!

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May was a tough month for almost every automaker doing business in the U.S. Only Honda and Toyota showed gains among the major full-line manufacturers. Mighty Toyota which seemed impervious for so long dropped by 7.9%. While a dropoff in sales of Tundras, 4Runners and FJ Cruisers was certainly no shock, there was one distinct outlier. Even as gas prices topped $4/gallon in much of the country, sales of the Prius dropped nearly 40 percent from 24,009 last May to only 15,011 this May. After climbing steadily for many months, a drop like this comes as a surprise. We checked with Toyota's VP Communications Irv Miller about the situation. Miller explained that:

Last year at this time we required incentives to move the Prius that were accumulating in dealer stock and it was a big month. While the numbers are off for the month compared to last year, we ended the month with less than 1 day supply. You can see that our business is ahead of last year and we are constrained by battery supply on a global basis. With the plant announcements to increase battery production we should be on course to reach the next level with annual Hybrid production.

Only after the new Prius arrives (it will debut next January in Detroit) is the supply problem likely to let up. So if you absolutely must have a hybrid you'll need to look elsewhere for now. At Toyota, the next most affordable hybrid is the Camry, while Nissan offers an Altima hybrid in about a dozen states. The Ford Escape hybrid also offers mileage that easily tops 30mpg.

[Source: Toyota]