Tata's Rs1-lakh will debut at the Delhi's Auto Expo, which
starts January 10th. The
Rs1-lakh will also be at the Geneva Motor Show this March. Tata group chairman Ratan says
Tata won't make a hybrid Rs1-lakh (also known as the people's car) because it would be too expensive. The Rs 1-lakh will be the cheapest car in the world and he won't make a hybrid because of the cost? I hope Ratan understands the real reason Rs 1-lakh will be a hit: it's not the low cost but the car's green credentials. Let me explain.
5 minutes and 30 seconds into the video above Ratan Tata is asked about the several thousand dollar car. He says he thinks a cheap car could be done because he already makes a car for $4,000. So, this begs the question, is a $2,500 car really anything new? Below the fold is a video of Top Gear test driving the cheapest cars you can buy today. It includes economy cars from Kia and Hyundai that
you can pick up for just over $10,000. The Kia and Hyundai cost much less to make but the $10,000 mark is crossed once you take into account (as Jeremy explains in the second video below the fold) the added costs of shipping, taxes, middle men, etc etc etc.
If the Rs1-lakh comes to the states, I expect it would be priced, at best, several thousand dollars below the $10,000 mark set by Kia and Hyundai. Breaking the $10,000 price ceiling for a car will be an achievement but by itself, I don't think price will be the game changer everyone imagines. You still have to pay for insurance, fuel costs, repairs, parking, etc and lets not forget something that Top Gear reminds us of in the videos below: economy cars really, really,
really suck. Just because the Korean car makers are getting a little competition from India and prices might fall won't make people suddenly like economy cars.
Go below the fold to read why Rs 1-lakh is a game changer.
[Source: Google video, Economic Times, Business Standard, YouTube, Yahoo Autos]